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October 14, 2018

クローガー、ウォルグリーン、業務提携、テスト販売!

Kroger & Walgreens Join Together in Exploratory Pilot:
・Kroger :10/2
・Companies testing offering that brings Kroger Pickup and selection of Kroger-owned brands to Walgreens stores in select pilot locations
DEERFIELD, Ill. and CINCINNATI, Oct. 2, 2018 /PRNewswire/ -- The Kroger Co. (NYSE: KR) and Walgreens today announced that the companies are collaborating on an exploratory pilot with a new format and concept that combines Kroger's role as America's grocer and food authority with Walgreens global expertise in pharmacy, health and beauty.
・The two retail leaders have selected 13 Walgreens stores in Northern Kentucky, near Kroger's Cincinnati headquarters, to pilot the format. The companies will conduct this pilot over the next several months, listening closely to customer feedback.
・"This exciting collaboration aligns with Kroger's vision of serving America through food inspiration and uplift," said Rodney McMullen, Kroger's chairman and CEO. "This concept brings together the best of two great brands to rethink convenience and redefine the way America shops for food."
・Initially, Kroger and Walgreens will develop and test a one-stop shopping experience where customers can access products and services from both companies. Customers will be able to order Kroger grocery items online and pickup orders at the participating Walgreens locations. Kroger's popular Our Brands grocery items, including America's largest natural and organic brand, Simple Truth®, will also be available in-store at participating Walgreens locations. The diversified shopping assortment will complement Walgreens products and services across health and wellness, pharmacy and beauty.
・ "This innovative new concept is an opportunity to test and learn, as we determine how we can best work together to further elevate our customer offering," said Stefano Pessina, executive vice chairman and CEO of Walgreens Boots Alliance, Inc. "We continue to evolve our offerings to meet the changing needs of our customers and provide a more differentiated shopping experience. We've been implementing new approaches to promotions, product selection and other areas to deliver greater value in our stores."

Walgreens And Kroger To Test Groceries At Drugstores:
・Forbes:10/2
・Walgreens Boots Alliance and the giant grocer Kroger said Tuesday they are testing a new format that combines the supermarket chain's grocery expertise with Walgreens knowledge in "pharmacy, health and beauty."
・The companies will pilot an offering "that brings Kroger Pickup and selection of Kroger-owned brands to Walgreens stores" in select U.S. markets, the two said in a joint statement Tuesday. "Initially, Kroger and Walgreens will develop and test a one-stop shopping experience where customers can access products and services from both companies," the companies said in a statement.

PI研のコメント(facebook):
・クローガーとウォルグリーンが10/2、業務提携、テスト販売を実施するとのニュースリリースがクローガーから公表されました。フォーブス他、マスコミも報道しており、本格的な発展に至るか、注目です。世界No.1の食品スーパーとドラッグストアの業務提携ですので、今後、日本をはじめ、小売業界の垣根が消える可能性を秘めており、このテスト販売を踏まえた結果がどのような方向に向かうか、興味深い動きといえます。ニュースリリースの内容を見ると、「13 Walgreens stores」とのことですので、クローガーの本部のあるシンシナシティに展開しているウォルグリーンの店舗で業態開発を含めテスト販売がはじまるとのことです。また同時にOnlineでも購入可能となるとのことで、Amazonに対抗すべく、サイバーとフィジカルの業態融合も目指しているといえます。今回のケースはM&A等の企業統合を目指すものではなく、サイバーとフィジカルの融合を含む業態開発がその目的といえ、どのような決断を両企業がするか、このテスト販売の動向に注目です。

続きは、・・:https://twitter.com/PurchaseTW

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