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November 09, 2018

クローガー、トイザらスのブランドを販売!

Kroger Brings Geoffrey's Toy Box to Nearly 600 Stores for Holiday Season:
・Top-selling Toy Brands Journey Girls®, Imaginarium® and Just Like Home® Return to U.S. Stores
・Kroger:Company Release - 11/2/2018 8:45 AM ET

・CINCINNATI, Nov. 2, 2018 /PRNewswire/ -- Kroger, America's largest grocery retailer, announced today a partnership to bring Geoffrey's Toy Box exclusive brands to nearly 600 Kroger Family of Stores across America for the 2018 holiday season.
・Starting this month, Geoffrey's Toy Box branded merchandise and displays will appear in participating Kroger Family of Stores with a selection of 35 children's toys, ranging in price from $19.99 to $49.99. The holiday program will feature exclusive toys from Animal Zone®, Imaginarium®, Journey Girls®, Edu Science®, You & Me®, and Just Like Home®. Product assortment will vary by location.
・"Geoffrey's Toy Box delivers a unique shopping destination within Kroger stores," said Robert Clark, Kroger's senior vice president of merchandising. "We're excited to offer Geoffrey's Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys "R" Us."
・"We are thrilled to partner with Kroger to bring a curated collection of product from our beloved portfolio of brands to American consumers this holiday," added Richard Barry, EVP at Geoffrey's Toy Box.
・To view Geoffrey's Toy Box photography and the participating store list, visit here.
・At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: to Feed the Human Spirit™. We are nearly half a million associates who serve over nine million customers daily through a seamless digital shopping experience and 2,800 retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.
・Geoffrey's Toy Box, a division of Geoffrey LLC, owns and operates a portfolio of more than 20 exclusive brands. A fully outfitted organization with design, development and global sourcing expertise, the Geoffrey's Toy Box portfolio includes trusted brands that kids and parents love including Journey Girls®, Fastlane®, True Heroes®, You & Me®, Imaginarium®, Just Like Home® and more. To inquire about wholesale opportunities, email Geoffrey's Toy Box.

PI研のコメント(facebook):
・クローガーが11/2、「Kroger Brings Geoffrey's Toy Box to Nearly 600 Stores for Holiday Season」とのニュースリリースを公表しました。マスコミ各社がすでに報道していますが、興味深い内容です。特に、「Toys R Us closed all of its physical stores as part of a Chapter 11 bankruptcy」と、すでに店舗がないトイザらスのブランドがクローガー独占で、約600店舗で今後展開されるとのことですので、おもちゃ市場のクローガーの本格参戦ののろしともいえます。今回は 「a selection of 35 children's toys」と、約35SKUの選定だそうですが、この企画が成功すれば、クローガーに本格的なおもちゃ売り場ができあがるか、おもちゃ業態の展開、ネットでの販売も視野に入るといえ、おもちゃの全米での一大市場が新たに誕生する可能性を秘めているといえます。リアル店舗をもつがゆえの強みといえ、このような形でトイザらスの復活の可能性もあるといえます。クローガー、そして、トイザらスブランド、今後の展開が気になるところです。

続きは、・・:https://twitter.com/PurchaseTW

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November 9, 2018 |

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