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June 04, 2019

ウォルマート、 “Urban Supercentre Concept”、カナダ!

Walmart Canada Unveils New, State-of-the-Art, “Urban Supercentre Concept”:
・Walmart Canada:5/29
・MISSISSAUGA, ON, May 29, 2019 – Walmart Canada unveiled its new “Urban Supercentre Concept” in Toronto, Ontario, allowing the retailer to better address the evolving needs of its current and future customers.

What does the new Urban Supercentre Concept look like?
・My Walmart App:
・Customers can expect an easy, fast, and fun shopping experience that allows them to scan items and download digital coupons on the go and store-specific deals for additional savings. The store also offers free Wi-Fi and phone chargers.
・Life in the Fast Lane:
・When My Walmart App users are ready to check out, they enter the “Fast Lane”, scan the barcode on their order, have the order charged to their credit card on file and show the receipt on their phone to the “Fast Lane” associate. Associates have received additional training to help customers use the Fast Lane smoothly.
・Third-Party Licensees:
・New concept stores will offer customers an array of new and exciting licensee concepts based on Walmart’s evolving licensee strategy. At the Stockyards Walmart, licensee partnerships include Freshii, the Party Shop, The UPS store, MINISO, Naoki Sushi and a newly renovated McDonald’s. These licensees reflect current and emerging trends and aim to make our customers’ lives easier while offering an enhanced shopping experience.
・Omni Store:
・The Stockyards Walmart has a dedicated Walmart.ca section, where customers can see and shop for extended aisle products and speak with expert associates who can answer questions and assist with online orders. This area will also be used to host pop-up shops for online vendors. The new prototype also features expanded and improved pickup areas for added customer convenience both inside and outside the store.
・Community Hub:
・The Stockyards Store features a seating section where customers can eat meals, sit down with friends and family and check out a community board featuring local news, activities and events.
・Fresh Market:
・The grocery section has been renamed Fresh Market and carries top quality fruits and vegetables, including organics as well as 100% Canadian beef, chicken, pork and seafood. The grocery department has been redesigned to include more theatre lighting and wood panel wall treatment for a market look and feel.
・Family-Friendly:
・The new store features two dedicated nursing rooms, a redesigned toy section and the company’s largest and only full-service Party Shop.
・Cleaner, Brighter and Enhanced Design and Layout:
・Several innovations from previous Walmart Canada prototypes will be integrated into the Urban Supercentre Concept, including improvements to product displays, signage and floor plans
・Associate Space:
・The associate lounge has been updated to include sofas for lounging, bar top tables, and charging stations.
・Walmart Canada Investment in Bricks and Mortar:
・Last month, the company announced an investment of $200 million in its store network, with a focus on refurbishing and refreshing 31 stores. Over the last five years, the company has invested over $1 billion in its Canadian store network.

About Walmart Canada:
・Walmart Canada operates a chain of more than 400 stores nationwide serving more than 1.2 million customers each day. Walmart Canada's flagship online store, Walmart.ca is visited by more than 750,000 customers daily. With more than 85,000 associates, Walmart Canada is one of Canada's largest employers and is ranked one of the country's top 10 most influential brands. Walmart Canada's extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart Canada has raised and donated more than $350 million to Canadian charities. Additional information can be found at walmartcanada.ca,

Walmart Canada debuts urban supercenter format:
・Supermarket News:5/30
・Food, e-commerce and store-within-a-store concepts take center stage in a new “urban supercenter” format from Walmart Canada.
・Unveiled yesterday at Walmart’s 139,000-square-foot store in Toronto’s Stockyards neighborhood, the new supercenter blends an omnichannel shopping experience with enhanced grocery and foodservice offerings, third-party licensed shops, a new quick checkout service called Fast Lane, an updated product assortment, and a store design and layout geared toward urban consumers.
・"With our new urban supercenter concept, we're continuing to position ourselves as a leader in store design and retail innovation," Walmart Canada President and CEO Lee Tappenden said in a statement. "We're introducing new partners, testing new and innovative technologies, integrating e-commerce with bricks-and-mortar and updating our assortment to improve the customer shopping experience and to appeal more to young families in urban markets."
・Renamed Fresh Market, the grocery department has been redesigned to include more theater lighting and a wood-panel wall treatment for a market look and feel, Walmart Canada said. The section offers fresh fruit and vegetables, including organic items, plus 100% Canadian beef, chicken, pork and seafood.
・Earlier this month, Walmart Canada said it aims to renovate and/or refresh 31 stores — including conversions to the Supercenter format — as part of a $200 million investment in its retail network. The project involves 17 locations in Ontario, five in Alberta, three in Quebec, two in British Columbia, two in Manitoba, one in Newfoundland and one in Saskatchewan.

PI研のコメント(facebook):
・5/29、ウォルマートがカナダに、食品スーパーマーケットの新コンセプト店舗、「 “Urban Supercentre Concept”」をオープンしました。今後のウォルマートの新たなフォーマットとして、まずは、カナダでの展開に入ったといえます。翌日、Supermarket Newsでも大きく取り上げられており、食品スーパーマーケット業界では注目の店舗となっています。その特徴ですが、My Walmart App、Life in the Fast Lane、Third-Party Licensees、Omni Store、Community Hub、Fresh Market、Cleaner, Brighter and Enhanced Design and Layout、Associate Spaceと、ウォルマート自身が解説しています。アプリを通じて、EC、店舗でのピックアップ、決済と連動、商品としては生鮮、惣菜重視で、地産地消、オーガニックを強化、アーバンということで、コミュニティーを意識したレイアウトなどが基本コンセプトとなっています。ターゲットは、「more to young families in urban markets」です。日本でもヤングファミリー層へ向けての店舗づくりははじまっていますが、ここまで徹底した取り組みはまだといえます。ウォルマートカナダは400店舗、約100万人/日の規模ですので、ウォルマートのPOC、コンセプトの検証にはぴったりの規模といえます。今回、すでに200億円以上の投資が組まれ、31店舗がこのタイプとなるとのことですので、全体の約10%弱となります。ウォルマート、カナダでの“Urban Supercentre Concept”が顧客から支持をされるのか、また、今後、どう進化してゆくのか、その動向に注目です。

続きは、・・:https://twitter.com/PurchaseTW

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June 4, 2019 |

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