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January 13, 2020

H-E-B、全米No.1の消費者からの支持、dunnhumby!

2020 dunnhumby Retailer Preference Index:
Grocery Channel Edition
・dunnhumby:1/8
・In our third annual Retailer Preference Index (RPI) for the U.S. grocery channel, we look at the $700 billion grocery industry which finds itself potentially less than a year away from an economic downturn, according to many economists. Which grocers are best prepared to weather the storm, and what can other retailers do to compete? The RPI seeks to answer these and other questions, including:
(ダンハンビーの3年目となるRPI(Retailer Preference Index)指標による食品スーパーの調査、約80兆円の市場規模の調査結果)
・What drives customer preference for grocery retailers?
・Which retailers are winning and losing? And why?
・What can grocery retailers do to improve performance and win more trips?
・Existing ranking methods focus primarily on retail growth based on store counts and revenue size, without linking growth to emotional or financial performance. We have a different perspective, one that focuses on the consumer and their emotional connection to the various retailers within the grocery channel. Our study surveyed 7,500 US consumers to uncover how they think and feel about grocery stores, and how they shop them. All with a goal to understand how Customers perceive stores through seven different drivers, and how these perceptions affect both the emotional connection and financial performance.
(企業の成長に焦点を当て、全米7500人の消費者調査からの結果で判定)
・Our goal: to help retailers better understand their customers to deliver a value proposition that aligns with their needs, to earn more trips and drive sustainable growth
(調査の目的は小売業が消費者を理解し、持続的な成長につなげてもらうこと)

The retailers evaluated are:
・Acme Markets、Albertsons、Aldi、Amazon、Amazon Go、Big Y Foods、BI-LO、BJ’s Wholesale Club、Brookshire Grocery、Costco Wholesale、Family Fare、Fareway Stores、Food City、Food Lion、Food4Less/Foods Co.、Fred Meyer、Fresh Thyme、Fry’s Food Stores、Giant Food Stores、Giant Eagle、Hannaford、Harris Teeter、H-E-B、Hy-Vee、Ingles Markets、Jewel-Osco、King Soopers、Kroger、Lidl、Lowes Foods、Market Basket、Meijer、Peapod、Price Chopper、Publix、Raley’s 、upermarkets、Ralphs、Safeway、Sam’s Club、Save Mart Supermarkets、Schnucks、Shaw’s and Star Market、ShopRite Supermarkets、Smart & Final、Smith’s Food and 、rug、Sprouts Farmers Market、Stater Bros. Markets、Stop & Shop、SuperValu、Target、The Fresh Market、Tops Friendly Markets、Trader Joe’s、Vons、Walgreens、Walmart、Wegmans Food Markets、Weis Markets、WinCo Foods、Winn-Dixie Stores

H-E-B Dethrones Trader Joe’s as Top U.S. Grocery Retailer in the 2020 dunnhumby Retailer Preference Index
・BusinessWire:1/8
・CHICAGO--(BUSINESS WIRE)--dunnhumby, the global leader in customer data science, today released the third annual dunnhumby Retailer Preference Index (RPI), a comprehensive, nationwide study that examines the $700 billion U.S. Grocery market. For the first time, H-E-B was rated the top U.S. grocery retailer bumping Trader Joe’s from the top spot which the discounter has held the last two years. The regional grocery retailer from Texas also jumped ahead of Amazon and Costco.

PI研のコメント(facebook)
・1/8、dunnhumby(ダンハンビー)が3年目となる小売業の消費者評価ランキングを公表しました。No.1はH-E-Bです。Trader Joe’s、Amazon、Walmart、Wegmans Food Markets等、錚々たる小売業を抑えての1位ですので、快挙です。この調査はdunnhumbyが毎年公表しており、今回は7,500 US consumers の評価でランキングを決めており、対象企業も約70社、70兆円の市場規模となります。ほぼ全米の優良食品スーパーはすべて網羅されていますので、今回のH-E-BがNo.1になったことは興味深いことです。調査の目的は、小売業各社がこの結果を受けて、消費者をより理解し、経営改善にいかすと同時に、SDG's、持続的な成長につなげることだそうです。ダンハンビー、日本でもこのような調査を実施し、各社の持続的な成長につながる消費者の声をまとめて欲しいところです。ちなみに、2位以下ですが、2) Trader Joe’s, 3) Amazon, 4) Market Basket, 5) Wegmans Food Markets, 6) Costco, 7) Aldi, 8) Sam’s Club, 9) Walmart, 10) Publix, 11) WinCo Foods, 12) Fresh Thyme, 13) Sprouts Farmers Markets, 14) ShopRiteだそうです。

続きは、・・:https://twitter.com/PurchaseTW #dunnhumby 

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January 13, 2020 |

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